Loyce Mumbua

A writer and creative, bringing a unique blend of analytical thinking and storytelling to my work, crafting narratives that drive understanding and engagement. Always exploring new ways to combine technology and creativity to solve real-world problems.

Joined: February 18, 2025
Articles: 3

Artificial Intelligence, Content Marketing, Digital Marketing, Social Media Marketing, TikTok

Authenticity Wins: How to Build Brand Trust Through Social Media

In today’s scroll-happy world, consumers are getting smarter — and more skeptical. Glossy filters, generic captions, and perfect branding no longer guarantee a loyal following. Instead, audiences crave something real. They want to connect with brands that feel human, honest, and authentic.…

Loyce Mumbua and Loyce Mumbua
April 23, 2025

Digital Marketing, Small Business, Social Media Marketing

Why Most Kenyan Businesses Fail at Digital Marketing (And How to Succeed)

Kenya’s digital economy is booming. With millions of Kenyans actively using Instagram, Facebook, TikTok, and Google, businesses have a huge opportunity to reach their ideal customers online. Yet, many businesses struggle. They post content, run ads, and even hire social…

Loyce Mumbua
February 27, 2025

Digital Marketing, Small Business, Social Media Marketing, Startups

How Small Businesses in Kenya Can Attract Their First 100 Customers Online!

Starting a small business in Kenya is exciting, but the real challenge begins when you need to attract your first customers. Many entrepreneurs launch their businesses online, hoping for sales, only to face slow growth and low engagement. The truth is, getting your first 100 customers online in Kenya requires a strategic approach.

Loyce Mumbua
February 18, 2025
3 Comments