Category Small Business

Digital Marketing, Small Business, Social Media Marketing

Why Most Kenyan Businesses Fail at Digital Marketing (And How to Succeed)

Kenya’s digital economy is booming. With millions of Kenyans actively using Instagram, Facebook, TikTok, and Google, businesses have a huge opportunity to reach their ideal customers online. Yet, many businesses struggle. They post content, run ads, and even hire social…

Loyce Mumbua
February 27, 2025

Digital Marketing, Small Business, Social Media Marketing, Startups

How Small Businesses in Kenya Can Attract Their First 100 Customers Online!

Starting a small business in Kenya is exciting, but the real challenge begins when you need to attract your first customers. Many entrepreneurs launch their businesses online, hoping for sales, only to face slow growth and low engagement. The truth is, getting your first 100 customers online in Kenya requires a strategic approach.

Loyce Mumbua
February 18, 2025
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